Commit Before You Network

Professional networking offers many benefits and rewards but if not done effectively it is a waste of your time. The concept sounds simple- go and talk to people but there is more to consider before you jump into the world of networking. 1) Why am I networking? This will help you narrow down where to network – the possibilities are endless. 2) Who do I want to meet? This will give you an initial goal for the event and may also help you choose what to attend. 3) What do I want to gain from networking? Are you looking for new business, a mentor, a job, knowledge, or connections in your industry? 4) Am I comfortable meeting strangers or do I need to take a friend or colleague with me? 5) Most importantly, do I have the time to commit not only to one event but to “networking”? If the answer to the last question is no- don’t start. You will just get frustrated that you did not get anything out of “networking” and may potentially burn bridges with individuals that you meet.
If you decide you do have time to network remember your goal and use prepared questions to start conversations keeping your objective for the event in mind. After the event make the time to follow-up through social media. You should also send hand written notecards to those you want to remain in contact or you had an exceptional encounter with, keep a spreadsheet with over-view of the group or event so that you know if it is worth your time in the future. Use the spreadsheet to list who you met, contact information and any interest gained so that you can quickly contact them individually or as a group in the future. I suggest quarterly contact through email, social media, in person meetings, sending an article or story that they may find of interest. This allow for growth of the relationship and shows that you are interested in the connection.
Remember you have to earn the right to ask for their assistance so find a way to add value and stay connected. Just like every relationship you will only get out of networking what you put into it and no relationship is built at one event. The same things goes with getting invited to additional events – if you can add value by offering your time to a committee, the board or by introducing other prospective members to the group you will quickly be an integral part of the organization and be seen as being informed about the group.
Make time and remember not to over-commit yourself when networking, or you will not be successful.
For a list of prospective networking organizations in the legal industry contact me at [email protected].