Focus Groups

PohlmanUSA is proud to offer the most convenient market research facility in Chicago where our respondents and clients can conduct successful, informative focus groups on a daily basis.

Who Benefits from Conducting Focus Groups?

Attorneys utilize focus groups as brain storming sessions in which jurors can inform them on what information is important to them and why. Focus groups are a more informal part of the litigation process compared to mock trials, and take less time to prepare for. They can be conducted at any point during the litigation process, but are most commonly done before the first deposition. During the focus group, jurors typically hear case summaries, view pieces of evidence, and participate in group discussions.

A majority of clients that utilize our focus group space are not attorneys. Many different organizations and businesses use our focus group space to gather valuable information from specific market audiences, including:

  • Advertising/Marketing Agencies
  • Automobile Designers
  • Municipalities
  • Grocery Retailers
  • Entertainment Industry
  • Hospitals
  • Lobbyists
  • Restaurants
  • Schools

These businesses and organizations use the focus groups to gather important data, such as customer needs, feelings towards a new product, or perceptions of a new brand, etc. The key benefit to focus groups is that you can gather the specific information that you are looking for nearly instantaneously.

Schedule a Focus Group at Our Chicago Facility!

Our focus group facility offers traditional focus group rooms with observation suites for direct viewing, as well as a comfortable client lounge where multiple screens allow remote viewing of up to three groups simultaneously. Whether you need to reserve a single room or you are in need of moderator services, our focus group team will work with you directly to meet your specific needs, including:

  • Observation
  • Videography
  • Graphics
  • Digital Audio
  • HD DVD Recording
  • Flat-Screen TVs
  • Wireless Internet Service
  • Transcription Services
  • Videoconferencing
  • Live Streaming

We have a variety of rooms to choose from for focus groups with up to 40 participants in size, and observation rooms that seat 5 – 12 individuals. Schedule your next focus group at our cutting-edge facility by contacting scheduling@pohlmanusa.com to make a reservation today!